A client tasked us to create a stunning video for their Instagram account. They needed to advertise vacancies in a way that would match their unique passion and energy.
Case Study: Jolie Studio
The Client
Manchester-based Jolie Studio create amazing interiors that are designed to harmonise, enrich and uplift. The team has completed high-profile projects across the UK, Europe, and the USA and is currently expanding.
They were looking for new innovative designers and interior architects to join them and wanted to promote the available positions in the most dynamic way possible via Instagram. They needed to attract the attention of the right people, while also putting out a piece of quality content.
The Challenge
We approached the project with three main considerations. First, we had to create something that was visually interesting to grab the attention of ‘scroll-happy’ Instagram users.
We then had to ensure that the video, which was to weigh in at less than one minute, contained all the information Jolie Studio needed to convey.
Thirdly, the look, flow, and sound of the video had to match the client’s impeccable standards of design.
Approach
Although not a typical presentation design project, we approached it in the same way.
Working closely with Jolie Studio to understand their needs, we took onboard their ideas and desires and began creating an impactful visual storyboard.
Although animated videos for social media accounts are usually produced with software such as After Effects, we decided to take a more innovative route. We created this video with Microsoft PowerPoint. Yes, PowerPoint.
Within PowerPoint our team of designers created dozens of slides, matching the client’s chosen aesthetic. Our developers then applied advanced animation and transition effects before synchronising it to a killer audio track.
We chose PowerPoint as the main creative software, not just because we’re experts in it, but because of the freedom it offers.
Moving forward, should Jolie Studio wish to change elements within the video, such as wording and background images, they can do so, before re-exporting as a new video to share. This means the video can be repurposed for advertising future vacancies without a massive redesign.
PowerPoint rocks.
Results
The resulting video snatches the viewer’s attention. It matches the client’s eye for design and is filled with vibrant energy.
The finished product not only looks amazing, but unlike any other impactful videos you might see on social channels, it was uniquely produced.
Taking half the time to make than a traditional online video, and at a far lower cost to the client, we’ve given Jolie Studio more time to sift through all the CVs they’ll definitely receive as a result.
What the client said
“We are absolutely blown away with the end result. We’re all extremely happy with the video which is now proudly sitting on our Instagram page and generating enquiries. I just can’t believe that is PowerPoint.
“We’ve made our mark delivering jaw-dropping results by combining an eye for awesome aesthetics with new, innovative approaches to delivery. What F5 have delivered matches that thinking.”